Thomas N. Duening

Robert A. Hisrich

Michael A. Lechter

Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. Rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture In-depth examination of intellectual property development, valuation, deal structuring, and equity preservation, issues of most relevance to technology start-ups Extensive discussion of technology management and continuous innovation as a competitive advantage Addresses the issue of leading, managing, motivating, and compensating technical workers More time on the fundamentals of marketing and selling, as these are elements of entrepreneurship commonly most neglected by engineers and scientists

Creating, Capturing, and Protecting Value

Technology Entrepreneurship

Technology Entrepreneurship: Taking Innovation to the Marketplace, Third Edition provides a practical toolkit for potential entrepreneurs with technology backgrounds that will help them navigate complex issues such as raising capital, IP protection, product development, and more. The book's structure follows the entrepreneurial process in a step-by-step way, defining key terms and helping readers without business qualifications engage with the activities addressed. In addition, it covers a discussion of current trends and developments relevant for tomorrow's entrepreneurs. In-depth information on the practicalities of technology entrepreneurship are combined with experience from academics to provide a unique resource on how to approach this crucial subject. - Presents an intense focus on product design and development, with customers and markets in mind - Includes extensive discussions on intellectual property development, management and protection - Provides potent insights into marketing and selling technology products to the global marketplace - Covers techniques for forecasting financials, raising funds, establishing venture valuation, and exit strategies

Taking Innovation to the Marketplace

Matthew L. Metzger

Entrepreneurship is an academic discipline that, despite decades of growth in research and teaching activity lacks a traditionally distinct or common theoretical domain. In this book, editors Thomas N. Duening and Matthew Metzger explore entrepreneurial identity, facets of entrepreneurship education in forming and developing this identity and the development of entrepreneurs in general. Chapters focus primarily on macro-level identity issues (i.e., how do these entrepreneurial archetypes form, persist, and sometimes change) or micro-level identity issues (i.e., how can educators and resource providers identify, communicate, and incentivize identity construction among aspiring entrepreneurs), topics that will be of interest to researchers and students alike.

The Process of Becoming an Entrepreneur

Entrepreneurial Identity

John M. Ivancevich

Jim McIngvale

By promising same-day delivery and delighting customers, "thinking big" Mack turned an ordinary business into an all-American success story. At the same time, he earned a reputation as a consummate promoter, a civic contributor, and a devoted philanthropist. Mack's many accomplishments enable him to provide a powerful message, including seven principles for business owners, managers, and employees at every level. Always Think Big provides Mack's tips, pointers, and principles that anyone can use to improve his or her approach to customer service, marketing, and managing.

Always Think Big

Rick L. Click

This book will provide the fundamentals of business processoutsourcing for the busy executive who needs to get up to speed. Itwill have such features as checklists, tips and techniques, andcase studies. * Written in a user friendly style that allows senior levelfinancial executives to get a solid foundation of what businessprocess outsourcing is and how it can benefit theircompanies. * Provides managers with the tools to analyse the BPO opportunitiesfor their own firms, as well as techniques and strategies formanaging a BPO initiative. * Shows managers how a BPO strategy can save the company money andcreate jobs domestically. * Both authors are consultants and advisers to industry-leadingcompanies and frequent speakers at business forums and conferences.

Essentials of Business Process Outsourcing

Business Process Outsourcing (BPO) is becoming the new revolutionas company's of all sizes are seeking to take advantage of thissource of competitive advantage. This book provides a step-by-step approach to understanding theapplication of Business Process Outsourcing, assessing the BPOopportunity in the company, and then managing the transition toBPO. It serves as a guide to implementing BPO and as a referencesource to solving the variety of issues that may arise during a BPOinitiative. Each chapter features a case study, insight from apractitioner, focus on how BPO affects people, and ethicalconsiderations. * Discusses both the how and why of business process outsourcingwith a straightforward "how to" approach. * Provides managers with the tools to analyse the BPO opportunitiesfor their own firms, as well as techniques and strategies formanaging a BPO initiative. * Empowers businesses of all sizes to take advantage of thisall-encompassing business revolution.

The Competitive Advantage

Business Process Outsourcing

Positive psychology and positive organizational scholarship have begun to have an impact on the enterprise. It is important for organizational leaders at all levels to understand this powerful new framework. This volume brings together a wide range of organizational scholars who have derived implications from positive research for the modern enterprise. Engaging topics from leadership, to self-esteem, and to conflict resolution, this book provides practical tools, actions, and processes that can be used to create positive organizations.

Actions, Tools, and Processes

Leading The Positive Organization

The focus of this book is on technology ventures — how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as "entrepreneurial method" and "lean startup," emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture. This is not another armchair book about entrepreneurship. It’s a working guide for engineers and scientists who want to actually be entrepreneurs. An intense focus on product design and development, with customers and markets in mind Extensive discussion of intellectual property development, management, and protection Potent insights into marketing and selling technology products to the global marketplace Techniques for forecasting financials, raising funds, and establishing venture valuation Best practices in venture leadership and managing growth Overview of various exit strategies and how to prepare the venture for exit

Thomas N. Duening

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