Thomas N. Ingram

This leading text continues to set the standard with up to the minute coverage of the trends and issues in the dynamic sales field, equipping students with a strong foundation and the innovative skills needed for 21st century selling.

Analysis and Decision Making

Sales Management

Michael R. Williams

Raymond W. LaForge

Charles H. Schwepker

Ramon A. Avila

PROFESSIONAL SELLING provides comprehensive coverage of contemporary professional selling by integrating recent sales research with leading personal selling practices. Professional Selling's chapters can be mixed and matched with sales management chapters from Ingram's SALES MANAGEMENT, SIXTH EDITION to create an outstanding customized sales course. This highly experienced author team draws on their industry and academic experience to blend the most recent research findings with illustrated best practices in professional selling.

A Trust-Based Approach

Professional Selling

Raymond (Buddy) W. LaForge

Ramon A. Ramon A.

4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

SELL4

William O. Bearden

Marketing: Principles and Perspectives, 5e is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, 5e offers the latest coverage and quality supplements, but is still approximately $20 less than most principles of marketing competitors. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.

Thomas N. Ingram

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