Tracy Maylett

Tim Vandehey

The key to escaping the cycle of failure, disengagement, and regret. Every day we wake up determined to engage with life--to overcome work challenges, finish that novel, reach fitness goals, or repair a strained relationship. Despite our best intentions, we fall short. Why is it so hard to finish what we start? Are we doomed to a lifetime of regret? Reaching goals after repeated frustration starts with understanding the impulse known as the Swipe, a side effect of our high-tech culture. Based on a massive research database, and drawing on disciplines from neurobiology to business, Tracy Maylett and Tim Vandehey reveal a powerful psychological process that makes us disengage from what (or who) we care about most--often when we're heartbreakingly close to real breakthroughs. In Swipe, readers will learn how this mechanism works and recognize when they're caught on the "Hamster Wheel." They'll discover how to short-circuit the Swipe, reengage, and finally finish what they start.

Swipe: The Science Behind Why We Don't Finish What We Start

DeVon Franklin

Meagan Good

Hollywood power couple DeVon Franklin and Meagan Good candidly share about their courtship and marriage, and the key to their success—waiting. President/CEO of Franklin Entertainment and former Sony Pictures executive DeVon Franklin and award-winning actress Meagan Good have learned sometimes all we can do is wait for “the one” to come into our lives. They spent years crossing paths but it wasn’t until they were thrown together while working on the film Jumping the Broom that their storybook romance began. Faced with starting a new relationship and wanting to avoid potentially devastating relationship pitfalls, DeVon and Meagan chose to do something almost unheard of in today’s society—abstain from sex until they were married. In The Wait, DeVon and Meagan share the life-changing message that waiting—rather than rushing a relationship—can help you find the person you’re meant to be with. Filled with candid his-and-hers accounts of the most important moments of their relationship, and practical advice on how waiting for everything—from dating to sex—can transform relationships, allowing you to find a deep connection based on patience, trust, and faith.

A Powerful Practice for Finding the Love of Your Life and the Life You Love

The Wait

Peter Montoya

The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

DeVon Franklin, New York Times bestselling author of The Wait and prominent Hollywood producer, reveals that secular and spiritual success are not opposites. To have one, you need the other. Are you tired of living a life paralyzed by fear? Are you anxious to break free of the “beware mentality” that has kept generations of well-meaning people living beneath the fullness of their calling? You’re unfulfilled because you’ve been convinced that you would lose your faith if you pursued the secular ambitions God has put in your heart. However, until you pursue those ambitions you will miss out on the fullness of God and the success you were created to have. For too long there’s been a line drawn between the spiritual and the secular, and we have been conditioned to believe that if we cross this line in either direction, we will have gone too far. It’s time to break down this barrier so you are free to go further than any believer has gone before. The Hollywood Commandments combines spiritual teachings with secular strategies to help you achieve unprecedented success and live the life you were destined to live.

Master the Ten Spiritual Principles to Achieve Your Destiny

The Success Commandments

Personal Marketing for Financial Advisors

The Brand Called You

Steve Luckenbach

Don't Believe Everything You Think

- Destaque no portal Administradores.com. - Autor Peter Montoya é considerado guru do marketing pessoal. CONSTRUA UM NEGÓCIO MELHOR ATRAVÉS DA SUA MARCA PESSOAL. Esta fala pode parecer ousada, mas é assim mesmo – de forma agressiva e até irônica – que o autor faz o convite para a leitura de A Marca Chamada Você. A obra desconstrói duas ilusões muito comuns entre aqueles que iniciam um negócio. A primeira, a de que o público se importa com o seu negócio, quando, na verdade, ele nem sabe que existe. A segunda, a de que você oferece algo diferente e superior à concorrência, quando, de fato, oferta basicamente os mesmos produtos ou serviços. Peter Montoya mostra como o pensamento convencional é "surpreendentemente imbecil e segui-lo é a melhor maneira de "ser jogado para escanteio". A primeira "dica" do autor em seu livro, deixa isso bem claro! "Dê seu nome para o seu negócio. Não caia na tentação de batizá-lo de 'Pense Bem Marketing e Design' ou qualquer outro que pareça vindo da revista Fortune 500. Vamos fazer um exercício. Anote de 15 a 20 nomes de marcas de luxo... Aí estão elas: Ferragamo, Versace, Dom Perignon, Rolex, Prada, Reidel, Kohler, Lauren, Bang & Olufsen, BMW, Bentley, Yves Saint Laurent, L'Oréal, Cartier, Armani. Agora, observe quantas destas marcas de luxo não têm o nome de alguém? Na minha lista, apenas Rolex e a BMW. Viu? Todas as outras começaram com uma pessoa que abriu uma empresa e desenvolveu uma reputação por sua excelência. Esse é o poder que o seu nome pode ter, se você der suporte a ele com a mensagem certa!" SOBRE OS AUTORES: Peter Montoya é um palestrante de renome mundial, assim como instrutor e especialista em mídia e comunicação de marcas pessoais. Tim Vandehey é um experiente autor freelancer, escritor de branding e coautor, tendo escrito ou editado mais de 20 livros de não-ficção.

Crie uma marca pessoal de destaque e expanda seus negócios

A Marca Chamada Você

Anthony Sullivan

TV's most popular pitchman reveals the secrets of pitching to get what you want in virtually any situation. Anthony "Sully" Sullivan went from selling car washers in rainy Welsh street markets to selling to audiences of millions around the world as the face of OxiClean. How did he do it? Convincing people to give you what you want is an art form that takes charisma and confidence. But no great pitchman achieves success based on those qualities alone. The good ones make themselves great with practice and discipline, mastering a series of skills that Sullivan dubs the ten "Pitch Powers." These are essential techniques he's learned in more than twenty-five years "on the joint" (that's pitchman-speak for the area where you're selling). For the first time ever, Sullivan reveals the secrets behind his seemingly superhuman ability to persuade others--even if they start out regarding you with suspicion or even hostility. Do it right and you'll change minds, open doors, get opportunities, turn adversaries into allies, make more money, and gain the kind of confidence that makes other people want to know you. From the first Pitch Power ("Know Your Acceptable Outcomes") to the last ("Finish with Confidence")--with invaluable strategies along the way on using your flubs to get a laugh, how to deal with push-back, and more--Sullivan reveals that pitching is all about engaging a person face-to-face and eye-to-eye so they feel like you're speaking directly to them, even if there are fifty other people in the room. It's turning a crowd of strangers with their arms folded into a legion of fans ready to say "yes" enthusiastically to whatever you propose, what Anthony Sullivan calls fierce agreement. It's the power to get the job, get the girl (or guy), get the part, make money, get better service, advance your career--do just about anything you want to do.

Control Any Situation, Create Fierce Agreement, and Get What You Want In Life

You Get What You Pitch For

Melissa Rivers

Be ready the next time the spotlight is on you! She’s interviewed “glamazons,” watched stars shine (Sharon Stone in a Gap T-shirt at the Oscars) and bomb (Jennifer Aniston in dreadlocks, Cher in an Egyptian headdress), and witnessed many a celebrity rise to the top only to come crashing down a mere year later. And she’s both reveled in kudos and despaired over criticism of herself. As the daughter of Joan Rivers and with years of face time with the Hollywood elite, Melissa has learned far more than your average person about what it takes to be a star—not just on the red carpet, but in life. For the first time, she shares the lessons she’s learned along the way and teaches you how to embrace your big moments, be it a graduation, a first date, a job interview, a prom, or a wedding. Pulling from inspirational and humorous tales from her probing chats with red-carpet royalty and episodes in her own life, she lays out nine essential rules to seize momentous times with graciousness, fun, preparedness, confidence—and, of course, drop-dead gorgeous style that flatters you. (Hint: It’s not always the top designer brand that’ll scream stardom.) The walk down the red carpet, as Rivers so colorfully relates, can teach us all some basic but essential lessons in fashion and in life. With miles of red carpet under her belt, Melissa Rivers has seen it all, from the biggest oops! moments to those unforgettable times when a star truly did shine. She knows exactly what it takes to be a star—both on the red carpet and in life. Based on her insider knowledge and her personal experience under Hollywood’s glare, Melissa shares tips and techniques for embracing your momentous times and being at your best when the focus is on you, including: • The simple trick to being the hit of every party • How to escape from a date that’s become a train wreck • The celebrity secret to looking radiant, rain or shine • A success strategy that beats pure talent every time • The one rule about people even the superstars are afraid to break • How to apologize or run into your ex and keep your cool

Secrets for Making the Most of Any Moment You're in the Spotlight

Red Carpet Ready

From the schoolroom to the boardroom, everyone succeeds - or fails - by the rules of Personal Branding. Understand why, and how, in this guide to shaping your life. Personal Branding isn't the product of ad agencies or corporations; it's a continuous process that's as old as society. A Personal Brand - the values, abilities and personality traits people associate with you - affects your career, your relationships, your life. it. This work teaches the secrets that can turn the right Personal Brand into an engine for unlimited success and wealth.

Realize Greater Influence, Explosive Income Growth and Rapid Career Advancement by Applying the Branding Techniques of Michael, Martha & Oprah

The Personal Branding Phenomenon

Annie Greer

Animal behaviorist Annie Greer and collaborator Tim Vandehey share 26 bawdy, touching and hysterically funny stories from Annie's incredible life with and around animals. Read about Bilbo Baggins, the hung over hamster...Mr. Piggy, the agoraphobic pig, Diva, the special needs turkey and many more in a warm, wry book about sex and lust, pee and poop, death and birth.

The Chimp Who Loved Me

"Create a personal brand that tells customers how you're different from your competition and builds your relationship with them daily...With action plans, insights and case studies, The Brand Called You is your guidebook to attracting the best customers,growing your business, and making more money than ever." -- back cover.

The Ultimate Brand-Building and Business Development Handbook to Transform Anyone Into an Indispensable Personal Brand

Jason Lester

“Whatever burden you carry (and we all have one) this story will point you to strength beyond yourself. Read it twice!” —John Ortberg, author and pastor, Menlo Park Presbyterian Church “Running on Faith is a triumph! Jason Lester is proof that as one wise man said, ‘Triumph is when you try and add a little umph!’ Jason Lester shows us ALL that you can achieve whatever you put your mind body and soul into!” —Rev Run, author of Words of Wisdom: Daily Affirmations of Faith from Run’s House to Yours “Jason’s story is a must read! It is a true testimony of the human spirit and confirmation that we all have so much more in us than we may believe. The challenges he conquered will create a shift in your life” —Tyrese Gibson, singer and actor Jason Lester is a disabled ultra-endurance athlete and winner of ESPN’s 2009 ESPY Award for “Best Disabled Male Athlete.” He tells his remarkable story in Running on Faith, offering readers an inspirational guide to overcoming adversity, reaching your goals, and recognizing God’s guiding hand in your life.

Tim Vandehey

Books

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