Tuija Virtanen

Helena Halmari

Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes — persuasion and genres — by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.

A linguistic approach

Persuasion Across Genres

Dieter Stein

Susan Herring

Excerpt Open publication The present handbook provides an overview of the pragmatics of language and language use mediated by digital technologies. Computer-mediated communication (CMC) is defined to include text-based interactive communication via the Internet, websites and other multimodal formats, and mobile communication. In addition to 'core' pragmatic and discourse-pragmatic phenomena the chapters cover pragmatically-focused research on types of CMC and pragmatic approaches to characteristic CMC phenomena. Reduced series price (print) available! > For orders, please contact degruyter@de.rhenus.com.

Pragmatics of Computer-Mediated Communication

Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes  persuasion and genres  by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.

A Linguistic Approach

The purpose of this book is to explore the overlapping area of study that discourse linguists and cognitive linguists are interested in. In doing so, the volume contributes to bridging the gap between these two large groups of linguists who share an interest in discourse processing but approach the area from very different perspectives and frames of reference. The starting point of this volume is text and discourse. The book includes an overview section and a number of carefully selected contributions which highlight central issues in the study of text and discourse attempting to give them cognitive explanations. In responding to the current interest in the area of discourse and cognition, the volume has adopted a wide scope which allows its individual chapters to focus on textual and situational contexts as well as the context of culture and society at large. The volume also provides its readership with a useful selection of methods used in the studies which form the basis of its chapters. The contributions, all by established linguists with highest qualifications, present new findings which have important theoretical implications. They offer unique and fresh analyses of central discourse phenomena in cognitive light and revealing discussions of the avenues opened to us at this stage of the development of the study of discourse and cognition. This accessible research volume will be essential reading for scholars and advanced students of linguistics and languages.

Tuija Virtanen

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