Bill Fischer

Fang Liu

Umberto Lago

A compelling profile of an emerging Chinese competitor Chinese firms are reinventing their business models, theircorporate cultures, and themselves, becoming global competitors whoincreasingly offer knowledge rather than cheap labour in theirquest to join the ranks of the "world's best" companies. This bookoffers a compelling profile of the most ambitious of these emergingChinese competitors, the Haier Corporation (the world's largestmanufacturer of home appliances), and shares insights on how oneorganization has repeatedly reinvented its business model andcorporate culture in an effort to sustain its success. Reinventing Giants provides an exclusive look within theHaier Corporation and shows how managerial accountability andresponsibility have been repositioned at every level of theorganization, with the core value of market-centricity, whilealigning strategy on each level of management. It includes actualwork reports that show this process in detail from the ground up.The authors emphasize how a belief in the liberation of employeetalent has consistently been the driving force underlying Haier'ssuccess. Includes the remarkable story of Haier's turnaround and howthese lessons can be applied to other organizations Contains information for any company grappling with competitionin the global marketplace Shows how to liberate employees' talent to drive businesssuccess Written by Bill Fischer, Professor of Innovation Management atIMD in Switzerland, Umberto Lago, Professor of Management atBologna University, Italy, and Fang Liu, Research Associate ofIMD Reinventing Giants helps global managers rethink theirown business models and accompanying corporate cultures in order tobe able to apply Haier's lessons directly to their ownorganizations.

Umberto Lago

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