Vanessa Ratten

In today's competitive marketplace, businesses must be entrepreneurial to succeed. This book argues that entrepreneurship allows businesses to adapt to changing economic conditions and societal needs. It focuses on entrepreneurial business venturing as a means of understanding how businesses innovate, take risks, and think futuristically. The text emphasizes the importance of understanding digitalization trends in these ventures to grasp digital innovation trends better. The book explores why an entrepreneurial perspective is crucial in business, explaining the role of the knowledge economy in society and the need for businesses to prioritize digital technology. It examines how the nature of work has evolved due to the COVID-19 pandemic, including the rise of flexible work arrangements and remote work, with case studies from international companies. Furthermore, the book argues that digital forms of entrepreneurship are increasingly important in responding to crises and international developments. It highlights the need for scenario and forecast planning in developing new products and services to meet evolving customer needs. The book also provides examples of business model innovation, which underscores the importance for businesses to emphasize entrepreneurship not only in product development but also in their interactions with society. It discusses how businesses can achieve this through an entrepreneurial health audit, which focuses on entrepreneurial intensity, frequency, and ideas for start-ups and spinoffs. By examining examples and suggestions included in the book, businesses can learn about the role of entrepreneurial learning and failure in creating an entrepreneurial culture.

Digitalisation Trends

Entrepreneurial Business Venturing

This timely book takes both a practical and academic perspective of innovation in sport management, exploring the role of entrepreneurship in sport. With its interdisciplinary approach, it provides a holistic overview of the ways in which sport is both innovative and entrepreneurial.

Innovation and Entrepreneurship in Sport Management

Kayhan Tajeddini

Thorsten Merkle

Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.

Strategic Management Aspects

Tourism, Hospitality and Digital Transformation

Amid the COVID-19 pandemic, small businesses are especially vulnerable. This is one of the first books that explicitly examines the linkage between crisis and entrepreneurship with a specific focus on small businesses. The book adopts a holistic approach and outlines strategies that small business owners can utilize as well as business opportunities that are available in these new market conditions. It also provides a comparative analysis of the current and future market conditions to enable a better understanding of how institutional structures can facilitate or hinder growth. The book also goes on to explain why and how creativity and innovation can help to mitigate the impact of such a crisis on business and highlights why business continuity is especially crucial to family-owned businesses. This timely publication will help to guide small business owners and entrepreneurs to maintain business continuity and build up their resilience in a challenging business climate.

Challenges and Opportunities for Small Business

COVID-19 and Entrepreneurship

Léo-Paul Dana

Veland Ramadani

Shqipe Gërguri-Rashiti

The aim of this volume is to explore entrepreneurship and business from the perspective of Islamic principles, which are usually based on collaboration, teamwork, generosity and altruism. The contributions deal with the confluence of Islamic Principles with entrepreneurial and business ownership characteristics; resource use by entrepreneurs; means of entrepreneurial success, and ethics and social responsibility.

Entrepreneurship and Management in an Islamic Context

Paul Jones

Vitor Braga

Carla Susana Marques

This book focuses on the role of subsistence entrepreneurs in creating social and sustainable business opportunities on the global marketplace. Subsistence entrepreneurs use scarce resources to create new business opportunities, often in developing or emerging economies. In addition, subsistence entrepreneurship is increasingly being used as a way to facilitate market entry for small and medium-sized business enterprises that focus on collaborative innovation. The interdisciplinary contributions gathered here will expand readers’ understanding of the nature and characteristics of subsistence entrepreneurs, as well as the challenges they face. The central connection between subsistence, sustainability and social entrepreneurship is also explored.

The Interplay of Collaborative Innovation, Sustainability and Social Goals

Subsistence Entrepreneurship

Park Thaichon

Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.

Relationship Perspectives

Developing Digital Marketing

João Leitão

This edited book focuses on strategic aspects of innovation in the context of resilience during and after a crisis. It investigates the strategies that firms utilize in order to cope with change especially in the competitive global marketplace. The book contends that, by design, entrepreneurship is strategic and innovative in every decision and action of a business. The goal of this book is to focus on the innovation and resilience behind these strategies in order to understand the business motivations. In particular, it focuses on the uncertainties initiated by the COVID-19 pandemic and highlights the growing research and practice experiences of resilient entrepreneurial businesses and innovations that continued to be stable and successful. The book thus extends current research on strategic entrepreneurship by integrating it with the field of resilience. This will help to bridge the gap between practice and theory with regard to strategic entrepreneurship. Furthermore, it enables an effective advancement of strategic entrepreneurship research in light of the COVID-19 pandemic.

Research Perspectives on Entrepreneurship and Resilience

Strategic Innovation

Jean Barroca

Digital technology in the form of big data and data analytics is transforming the global economy. This book is the first to take an open innovation perspective to the study and practice of ecosystems, providing a novel way of understanding the impact data has on the way entrepreneurial firms develop.

A Guide to Planning and Managing Open Innovative Ecosystems

This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.

Competitive Landscapes and Innovative Business Models

Tourism Entrepreneurship in Portugal and Spain

Change is a part of any organization, but in order to compete in the globally connected business environment, organizations also need to incorporate an entrepreneurial focus. This book investigates how successful organizations have intelligently responded to change by utilizing creative, innovative and dynamic solutions. Pursuing a complexity theory approach, it analyzes the changes currently taking place, and discusses the optimal use of organizational resources. This provides the reader with a more cohesive way to assess the current and potential future challenges faced by organizations as they respond to environmental, social and economic changes.

Managing Innovation and Creative Capabilities

Entrepreneurship and Organizational Change

This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in the book therefore focus on new economic models such as sharing economy and business structures such as omnichannel, where advancements have enabled firms to build a one-on-one relationship with customers by collecting, storing, aggregating and analysing customer information across various touchpoints. Contributions in the book also focus on new technologies such as blockchain, automation solution, information technology management, and customer relationship management (CRM) in highlighting connections between these new technologies and marketing management. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19.

Moving Forward and the New Normal

COVID-19, Technology and Marketing

Leo-Paul Dana

This edited book is an important contribution to entrepreneurship literature, as it focuses on the sociological aspects of entrepreneurial behavior. The chapters encompass research on social and community-based entrepreneurship and investigate how the cultural and social conditions of a region influence entrepreneurship.

Societal Entrepreneurship and Competitiveness

João J. Ferreira

Alain Fayolle

Mário Raposo

With an increasing focus on the knowledge and service economies, it is important to understand the role that entrepreneurial universities play through collaboration in policy and, in turn, the impact they have on policy. The authors evaluate how universities engage with communities while also balancing stakeholder considerations, and explore how universities should be managed in the future to integrate into global society effectively.

Entrepreneurial Universities

Ted Hayduk

This book introduces predictive analytics in sports and discusses the relationship between analytics and algorithms and statistics. It defines sports data to be used and explains why the unique nature of sports would make analytics useful. The book also explains why the proper use of predictive analytics includes knowing what they are incapable of doing as well as the role of predictive analytics in the bigger picture of sports entrepreneurship, innovation, and technology. The book looks at the mathematical foundations that enhance technical knowledge of predictive models and illustrates through practical, insightful cases that will help to empower readers to build and deploy their own analytic methodologies. This book targets readers who already have working knowledge of location, dispersion, and distribution statistics, bivariate relationships (scatter plots and correlation coefficients), and statistical significance testing and is a reliable, well-rounded reference for furthering their knowledge of predictive analytics in sports.

Statistical Modelling and Sports Business Analytics

Jose Álvarez-García

Maria de la Cruz del Rio-Rama

This book hopes to stimulate discussion about how entrepreneurship and innovation contribute to growing inequalities in territories. This will help bridge the gap between research and practice on the role of territory dynamics and regional development. The book begins by examining the growing inequality in regions, which has resulted in lagging economic development. The need to shift current economic policy towards spatial inequality through harnessing the innovative capabilities of regions is examined. The book puts forth a case for reversing the inequality that is evident in lagging regions as a way to reinvigorate territories. The book should appeal to researchers, policy makers, business leaders and the general public interested in territorial dynamics and development.

Exploring Territorial Dynamics and Development

Entrepreneurship, Innovation and Inequality

To achieve progress in society and business practices, more entrepreneurship is needed to encourage action and enhance social capital in society, and transformational entrepreneurship may be the key. Transformational entrepreneurship offers a way of integrating sustainability practices whilst focusing on sustainable future trends. This book discusses how transformational entrepreneurship uses novel business practices to reduce inequality in the marketplace and how it transforms society through creative solutions that enable change. The book provides useful insight into better understanding this emerging concept.

Transformational Entrepreneurship

This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries. The main themes of the book include: 1) the development of sport entrepreneurship and innovation, 2) entrepreneurship and sport, 3) innovation in sport, 4) internationalization and entrepreneurial behavior in sport, 5) entrepreneurial sport marketing, 6) sport in entrepreneurial universities and 7) the future for sport entrepreneurship and innovation. This interdisciplinary book will appeal to entrepreneurship, innovation and sport management scholars, students and practitioners.

Sport Entrepreneurship and Innovation

Whilst there has been an increased interest in minorities and their contribution to society, the literature on minorities and under-represented communities is still weak. This edited volume discusses entrepreneurship in the context of minorities and the role they play in society. The book looks at under-represented communities such as LGBTQ+, disadvantaged, ethnic minority, religious entrepreneurs, medically limited, indigenous, refugees, young/old and other socio-economic segments. It provides a holistic, comprehensive overview of how diversity in entrepreneurship facilitates increased levels of innovation. The book will be amongst the first to take a broad perspective of minority entrepreneurs.

Diversity and Entrepreneurship

Sustainable entrepreneurship focuses on how the environment is embedded within business practices. This book examines collaboration strategies and initiatives for sustainable entrepreneurs with a wide variety of partners, and demonstrates how they can be used to increase overall performance and achieve global competitiveness. Based on the latest empirical evidence from emerging economies, the book’s respective chapters address sustainability issues in connection with knowledge creation and learning, outsourcing, and the roles of universities, consultants, and the public sector.

Vanessa Ratten

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