Tim Dwyer

Virginia Nightingale

Uses a mix of case studies, theoretical reflection and critical analysis to explore four central issues for the study of new media and their impact on user communities; the impact of convergence, activism, access and participation in new media. Throughout,it emphasises the way audiences are experiencing changes in the media.

Challenges for Convergence

New Media Worlds

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field

Virginia Nightingale

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