Wayne Wanta

Spiro Kiousis

Maxwell McCombs

Lance Holbert

The daily news plays a major role in the continuously changing mix of thoughts, feelings and behavior that defines public opinion. The News & Public Opinion details these effects of the news media on the sequence of outcomes that collectively shape public opinion, beginning with initial attention to the various news media and their contents and extending to the effects of this exposure on the acquisition of information, formation of attitudes and opinions and to the consequences of all these elements for participation in public life. Sometimes called the hierarchy of media effects, this sequence of outcomes describes the communication process involved in the formation of public opinion. Although the media landscape is undergoing rapid change, key elements remain the same, and The News & Public Opinion emphasizes these basic principles of communication established over decades of empirical social science investigations into the impact of mass communication on public opinion. The primary audience for this book is students, both advanced undergraduates and graduate students, as well as members of the general public who want to understand the role of the news media in our civic life.

Media Effects on Civic Life

The News and Public Opinion

Scott Reinardy

This text covers the full experience of sports writing. Authors Wayne Wanta and Scott Reinardy approach the topic using their own professional experience as sports writers and editors to give students a realistic view of the sports writing profession. After the overview and introduction to sports journalism, the authors move into the stages of article writing, organized around article beginnings, middles, and endings. The text also covers other types of sports stories, such as columns, profiles, and news, and addresses style and ethics issues. It provides students with a full understanding of how to produce quality content for sports stories, as well as offer insights as to what to expect in the sports reporter position.

Wayne Wanta

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