William Duggan

"This book will be the first to introduce formally, authoritatively, and convincingly the notion of strategic intuition to the business and finance communities. All strategic leaders can benefit immensely from it.--Douglas C. Lovelace, Senior National Security Strategist.

The Creative Spark in Human Achievement

Strategic Intuition

Basarida Stratejik Sezginin Gücü

Yaratici Olabilirsiniz

When Napoleon's Glance was first published last spring, former NATO secretary general and now putative presidential candidate Wesley Clark declared, "This is a very important book." In Napoleon's Glance strategist William Duggan shows how Clark, along with ten other important figures in the fields of politics, war and culture, owed their success to coup d'oeil. But what is coup d'oeil? Carl von Clausewitz spent twenty years struggling to pin down the genius of Napoleon. In chapter six of what would become "On War" he discovered the secret of Napoleon's strategy: Napoleon's glance. Clausewitz calls it "coup d'oeil" meaning a stroke of the eye, or "glance." A sudden insight that shows you what course of action to take, it comes from knowledge of the past, drawing on what worked in other situations in a new combination that fits the problem at hand. In Napoleon's Glance, Duggan expertly weaves intellectual history and biography in showing how important and decisive coup d'oeil is in determining victory in war, art, the civil rights movement, third world development, and the battle for women's suffrage in America.

The Secret of Strategy

Napoleon's Glance

Laura Dabalsa

Amy Murphy

Great ideas don’t just happen. Innovation springs from creative thinking—a method of the human mind that we can study and learn. In The Art of Ideas, William Duggan and Amy Murphy bring together business concepts with stories of creativity in art, politics, and history to provide a visual and accessible guide to the art and science of new and useful ideas. In chapters accompanied by charming and inviting illustrations, Duggan and Murphy detail how to spark your own ideas and what to do while waiting for inspiration to strike. They show that regardless of the field, innovations happen in the same way: examples from history, presence of mind, creative combination, and resolution to action. The Art of Ideas features case studies and exercises that explain how to break down problems, search for precedents, and creatively combine past models to form new ideas. It showcases how Picasso developed his painting style, how Gandhi became the man we know today, and how Netflix came to disrupt the movie-rental business. Lavishly illustrated in an appealing artistic style, The Art of Ideas helps readers unlock the secret to creativity in business and in life.

Creative Thinking for Work and Life

The Art of Ideas

William DugganÕs 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations. DugganÕs book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they donÕt guide toward the next step: developing a creative idea for what to do. Or they rely on the magic of ÒbrainstormingÓÑjust tossing out ideas. Instead, Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts and then searching for past examples to create a new combination to solve the problem. ThatÕs how innovation really happens. Duggan explains how to follow these three steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle stepÑthe search for past examplesÑtakes readers beyond their own brain to a Òwhat-works scanÓ of what others have done within and outside of the company, industry, and country. It is a global search for good ideas to combine as a new innovation. Duggan illustrates creative strategy through real-world cases of innovation that use the same method: from Netflix to Edison, from Google to Henry Ford. He also shows how to integrate creative strategy into other methods you might currently use, such as PorterÕs Five Forces or Design Thinking. Creative Strategy takes the mystery out of innovation and puts it within your grasp.

A Guide for Innovation

Creative Strategy

A commonsense approach to creating effective new strategies from ones that are proven to work From Napoleon through Jack Welch, great leaders have always "borrowed" great ideas from others. The Art of What Works cuts against the grain of today's one-size-fits-all strategic gurus to argue that there are no intrinsically good or bad strategies--just flexible strategies that work best in given situations. Welch's appropriation of Six Sigma from Motorola, and use of its best features to revitalize GE, is a recent example of this approach. In this insightful and practical guide, leading strategist William Duggan lays the groundwork for building new strategic frameworks by observing what works--and what doesn't--in the real world. The Art of What Works shows business professionals how to: Recognize and adopt great ideas and strategies Modify strategically sound ideas to their own benefit Decide on a course of action--then modify it when necessary

The Art of What Works

William R. Duggan

"Duggan shows how creative strategy follows the natural three-step method of your own brain: it breaks down a problem into parts, and then searches for past examples in your memory to come up with a new combination to solve the problem"--P. [2] of jacket.

R. Glenn Hubbard

Over the past twenty years more citizens in China and India have raised themselves out of poverty than anywhere else at any time in history. They accomplished this through the local business sector the leading source of prosperity for all rich countries. In most of Africa and other poor regions the business sector is weak, but foreign aid continues to fund government and NGOs. Switching aid to the local business sector in order to cultivate a middle class is the oldest, surest, and only way to eliminate poverty in poor countries. A bold fusion of ethics and smart business, The Aid Trap shows how the same energy, goodwill, and money that we devote to charity can help local business thrive. R. Glenn Hubbard and William Duggan, two leading scholars in business and finance, demonstrate that by diverting a major share of charitable aid into the local business sector of poor countries, citizens can take the lead in the growth of their own economies. Although the aid system supports noble goals, a local well-digging company cannot compete with a foreign charity that digs wells for free. By investing in that local company a sustainable system of development can take root.

Hard Truths About Ending Poverty

The Aid Trap

Flashes of insight—the "Eureka!" moments that produce new and useful ideas in a single thought—are behind some of the world's most creative and practical innovations. This book shows how to cultivate more and better flashes of insight by harnessing the science and practice of the "seventh sense." Drawing from psychology, neuroscience, Asian philosophy, and military strategy, William Duggan illustrates the power of the seventh sense to help readers aspire to and achieve more in their personal and professional lives. His examples include Gandhi, Joan of Arc, Starbucks founder Howard Shultz, and executives and students he has taught in his classes. His book presents specific steps in the form of three practical tools to help prepare the mind, see and seize opportunity, and follow through on one's resolution. Based on Duggan's perennially popular Columbia Business School course, this book teaches the mental skills and discipline that power the seventh sense.

William Duggan

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