Jerry Wind

Barry Libert

Megan Beck

Yoram Wind

Megan Fenley

Prologue: Digital networks are eating the world -- Part I. The promise: the value is in the network -- Networks have big advantages -- To be a network leader, you need to think and act differently -- Part II. The 10 principles: Creating network value -- Principle 1. Technology: from physical to digital -- Principle 2. Assets: from tangible to intangible -- Principle 3. Strategy: from operator to allocator -- Principle 4. Leadership: from commander to co-creator -- Principle 5. Customers: from customer to contributor -- Principle 6. Revenues: from transaction to subscription -- Principle 7. Employees: from employee to partner -- Principle 8. Measurement: from accounting to big data -- Principle 9. Boards: from governance to representation -- Principle 10. Mindset: from closed to open -- Part III. The pivot: implementing network value -- Pinpoint: identify your starting point -- Inventory: take stock of what you have and what you need -- Visualize: create your new network business model -- Operate: invest and realize your network business -- Track: measure your progress and performance with big data -- Epilogue: May the power of the network be with you

How to Survive and Grow in the Age of Digital Business Models

The Network Imperative

Vijay Mahajan

Strategies for Reaching the New Hybrid Consumer

Convergence Marketing

Eitan Muller

Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new product is being accepted by various buying groups, such as those identified as innovators, early adopters, early majority, late majority, and laggards. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This state-of-the-art assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion. Practitioners in high-tech and consumer durable industries should also gain new insights from New Product Diffusion Models. The book is divided into five parts: I. Overview; II. Strategic, Global, and Digital Environments for Diffusion Analysis; III. Diffusion Models; IV. Estimation and V. Applications and Software. The final section includes a PC-based software program developed by Gary L. Lilien and Arvind Rangaswamy (1998) to implement the Bass diffusion model. A case on high-definition television is included to illustrate the various features of the software. A free, 15-day trial access period for the updated software can be downloaded from http://www.mktgeng.com/diffusionbook. Among the book's many highlights are chapters addressing the implications posed by the internet, globalization, and production policies upon diffusion of new products and technologies in the population.

New-Product Diffusion Models

Paul R. Kleindorfer

While managers typically view business through the lens of a single firm, this book challenges readers to take a broader view of their enterprises and opportunities. Here, more than 50 leading thinkers in business and many other disciplines take on the challenge of understanding, managing, and leveraging networks.

Strategy, Profit, and Risk in an Interlinked World

The Network Challenge

Yoram Wind

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