Zheng Qin

Fengxiang Li

Yang Chang

Shundong Li

E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.

E-Commerce Strategy

Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.

Introduction to E-commerce

Qinghong Shuai

Guolong Wang

Pu Zhang

Mengyu Cao

Mingshi Chen

This book mainly discusses the background of e-commerce, the basic knowledge of e-commerce, the basic models of e-commerce, the basic principles of e-commerce and the cases of e-commerce. This book has formed a theoretical system of e-commerce with a clear integration boundary. The introduction of the systematic theory is guided by the background of e-commerce, centered on the model of e-commerce, paved with the principles of e-commerce and integrated with the cutting-edge cases. This book defines the basic concepts, models and principle of e-commerce in the form of mathematical analysis and analyzes the basic theory of e-commerce from the perspective of mathematical model. This enables readers to form an abstract understanding of the connotation and extension of e-commerce. It establishes a knowledge system with the background of social ecology, engineering ecology and innovative ecology, taking the models of e-commerce as the core, the principles of e-commerce as the process, the architecture of e-commerce as the platform and the operation and management of e-commerce as the means to integrate the knowledge into application. This book uses case study to comprehensively analyze and apply the knowledge system involved in e-commerce, combining theoretical research with engineering research. Through this book, readers can systematically master all kinds of theories involved in e-commerce. This book aims at different professional and diverse reader groups. It can be used as the basic books for students of various e-commerce-related specialties.

Concepts, Principles, and Application

E-Commerce

Ming Xu

Fei Yan

Shaojing Fu

This book constitutes the refereed proceedings of the 11th Chinese Conference on Trusted Computing and Information Security, CTCIS 2017, held in Changsha, China, in September 2017. The 28 revised full papers presented were carefully reviewed and selected from 96 submissions. The papers focus on topics such as theory of trusted computing, trustworthy software; infrastructure of trusted computing, application and evaluation of trusted computing; network security and communication security; theory and technology of cryptographic techniques; information content security; system security for mobile network and IoT systems, industrial control and embedded systems; security for Cloud computing, virtualization systems and big data.

11th Chinese Conference, CTCIS 2017, Changsha, China, September 14-17, 2017, Proceedings

Trusted Computing and Information Security

Zheng Qin

Books

Your next favorite book is out there