Maria Todorova

Zsuzsa Gille

Although the end of the Cold War was greeted with great enthusiasm by people in the East and the West, the ensuing social and especially economic changes did not always result in the hoped-for improvements in people’s lives. This led to widespread disillusionment that can be observed today all across Eastern Europe. Not simply a longing for security, stability, and prosperity, this nostalgia is also a sense of loss regarding a specific form of sociability. Even some of those who opposed communism express a desire to invest their new lives with renewed meaning and dignity. Among the younger generation, it surfaces as a tentative yet growing curiosity about the recent past. In this volume scholars from multiple disciplines explore the various fascinating aspects of this nostalgic turn by analyzing the impact of generational clusters, the rural-urban divide, gender differences, and political orientation. They argue persuasively that this nostalgia should not be seen as a wish to restore the past, as it has otherwise been understood, but instead it should be recognized as part of a more complex healing process and an attempt to come to terms both with the communist era as well as the new inequalities of the post-communist era.

Post-communist Nostalgia

Zsuzsa Gille combines social history, cultural analysis, and environmental sociology to advance a long overdue social theory of waste in this study of waste management, Hungarian state socialism, and post–Cold War capitalism. From 1948 to the end of the Soviet period, Hungary developed a cult of waste that valued reuse and recycling. With privatization the old environmentally beneficial, though not flawless, waste regime was eliminated, and dumping and waste incineration were again promoted. Gille's analysis focuses on the struggle between a Budapest-based chemical company and the small rural village that became its toxic dump site.

The Politics of Waste in Socialist and Postsocialist Hungary

From the Cult of Waste to the Trash Heap of History

Zsuzsa Gille combines social history, cultural analysis, and environmental sociology to advance a long overdue social theory of waste in this study of waste management, Hungarian state socialism, and post--Cold War capitalism. From 1948 to the end of the Soviet period, Hungary developed a cult of waste that valued reuse and recycling. With privatization the old environmentally beneficial, though not flawless, waste regime was eliminated, and dumping and waste incineration were again promoted. Gille's analysis focuses on the struggle between a Budapest-based chemical company and the small rural village that became its toxic dump site.

Marii︠a︡ Nikolaeva Todorova

"These lively essays make for the rare collection that is greater than the sum of its parts. Bookended by a substantive Foreword and Afterword, they upend the standard 'diagnosis of nostalgia' found across the former Soviet bloc, refuting the popular conception that Eastern Europeans are somehow haunted by the past, and illustrating the repertoire of contemporary post-socialist cultural politics at its most sophisticated." * Bruce Grant, New York University Although the end of the Cold War was greeted with great enthusiasm by people in the East and the West, the ensuing social and especially economic changes did not always result in the hoped-for improvements in people's lives. This led to widespread disillusionment that can be observed today all across Eastern Europe. Not simply a longing for security, stability, and prosperity, this nostalgia is also a sense of loss regarding a specific form of sociability. Even some of those who opposed communism express a desire to invest their new lives with renewed meaning and dignity. Among the younger generation, it surfaces as a tentative yet growing curiosity about the recent past. In this volume scholars from multiple disciplines explore the various fascinating aspects of this nostalgic turn by analyzing the impact of generational clusters, the rural-urban divide, gender differences, and political orientation. They argue persuasively that this nostalgia should not be seen as a wish to restore the past, as it has otherwise been understood, but instead it should be recognized as part of a more complex healing process and an attempt to come to terms both with the communist era as well as the new inequalities of the post-communist era. Maria Todorova is Professor of History at the University of Illinois at Urbana-Champaign. Her publications include Bones of Contention: The Living Archive of Vasil Levski and the Making of Bulgaria's National Hero (2006), Balkan Identities: Nation and Memory (2004), Imagining the Balkans (1997), Balkan Family Structure and the European Pattern: Demographic Developments in Ottoman Bulgaria (1993). Zsuzsa Gille is Associate Professor of Sociology at the University of Illinois at Urbana-Champaign. She is the author of From the Cult of Waste to the Trash Heap of History: The Politics of Waste in Socialist and Post-Socialist Hungary (2007), and co-author of Global Ethnography: Forces, Connections and Imaginations in a Postmodern World (2000).

Cristofer Scarboro

Diana Mincyte

What does the good life mean in a "backward" place? As communist regimes denigrated widespread unemployment and consumer excess in Western countries, socialist Eastern European states simultaneously legitimized their power through their apparent ability to satisfy consumers' needs. Moving beyond binaries of production and consumption, the essays collected here examine the lessons consumption studies can offer about ethnic and national identity and the role of economic expertise in shaping consumer behavior. From Polish VCRs to Ukrainian fashion boutiques, tropical fruits in the GDR to cinemas in Belgrade, The Socialist Good Life explores what consumption means in a worker state where communist ideology emphasizes collective needs over individual pleasures.

Desire, Development, and Standards of Living in Eastern Europe

The Socialist Good Life

In this original and provocative study, Zsuzsa Gille examines three scandals that have shaken Hungary since it joined the European Union: the 2004 ban on paprika due to contamination, the 2008 boycott of Hungarian foie gras by Austrian animal rights activists, and the "red mud" spill of 2010, Hungary's worst environmental disaster. In each case, Gille analyzes how practices of production and consumption were affected by the proliferation of new standards and regulations that came with entry into the EU. She identifies a new modality of power—the materialization of politics, or achieving political goals with the seemingly apolitical tools of tinkering with technology and infrastructure—and elucidates a new approach to understanding globalization, materiality, and transnational politics.

The Politics of Materiality in the European Union

Paprika, Foie Gras, and Red Mud

Although the end of the Cold War was greeted with great enthusiasm by people in the East and the West, the ensuing social and especially economic changes did not always result in the hoped-for improvements in people's lives. This led to widespread disillusionment that can be observed today all across Eastern Europe. Not simply a longing for security, stability, and prosperity, this nostalgia is also a sense of loss regarding a specific form of sociability. Even some of those who opposed communism express a desire to invest their new lives with renewed meaning and dignity. Among the younger generation, it surfaces as a tentative yet growing curiosity about the recent past. In this volume scholars from multiple disciplines explore the various fascinating aspects of this nostalgic turn by analyzing the impact of generational clusters, the rural-urban divide, gender differences, and political orientation. They argue persuasively that this nostalgia should not be seen as a wish to restore the past, as it has otherwise been understood, but instead it should be recognized as part of a more complex healing process and an attempt to come to terms both with the communist era as well as the new inequalities of the post-communist era.

Zsuzsa Gille

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