Name: 100 Things Every Designer Needs to Know about People
ISBN: 9780321767530

Susan Weinschenk

Provides information and examples to help designers create products, applications, Web sites, and print materials that match the way people think and feel.

100 Things Every Designer Needs to Know about People

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Nelson Zagalo

Excellent work in compiling studies and theories of psychology that are fundamental to design, particularly for graphic and interaction.

Written in a very light, concrete, and easy to understand mode, very quick to pick and apply.

If you're used to read on IxD or UX you'll probably not found anything new here, however it serves as an excellent reminder.

Oleg Stirbu

Awesome book that every serious UX/UI Designer should have on his bookshelf. 
A collection of studies and experiments on human behavior explained in an easy English.

Tejas Bhatt

More than learning, this book worked as a validation of what I have been doing. It always helps to get those outside confirmation of one’s practice - good and quick read.

Iroshan De Zilva

Bhanu Pratap

Henning

Maxence

Leo Vogel

Alphan Günaydın

Kyle Curry

In 100 Things Every Designer Needs to Know About People, 2nd Edition , Dr. Susan Weinschenk shows design and web professionals how to apply the latest research in cognitive, perceptual, and social psychology to create more effective web sites and apps. Dr. Weinschenk offers concise, plain-English insights and practical examples for designing sites and apps that are more intuitive and engaging, because they match the way humans think, work, and play. Updated to reflect the latest scientific findings, this full-color, relentlessly practical guide will help you whether your background is in visual design, interaction design, programming, or anything else. Weinschenk will help you improve the many design choices you make every single day -- from choosing fonts and chunking information to motivating people and guiding them towards purchase. Not just another "web design guidelines" book, 100 Things Every Designer Needs to Know About People, 2nd Edition explains the why behind the guidelines, and exposes the many web design myths and "urban legends" that stand in your way. Dr. Weinschenk shows you what makes humans tick, and helps you translate that knowledge into exceptionally successful designs.