Jack Trout

Al Ries

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

The 22 Immutable Laws of Marketing

Josh Clement

It'd be great if more business books were written this way. Short, concise and with all the extra cruft removed.

Luis Benitez

Even though it's not a new book. The ideas in this book are fundamental for every entrepreneur or marketer. 

Harry Butcher

Amanda Marie Nguyen

Brock

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. Presented with irreverant but honest insights, their advice often flies in the face of conventional but not always successful wisdom. They explore marketing campaigns that have succeeded and those that have failed, why good ideas never lived up to expectations, and offer their own ideas on what would have worked better.