Name: The 22 Immutable Laws of Marketing
ISBN: 9780887306662

Al Ries

Jack Trout

Violate Them at Your Own Risk!

The 22 Immutable Laws of Marketing

Keven Wang

Dana Kraft

A classic for sure, but by now the examples are too dated to be of help. Having been at companies that have received a lot of press coverage, I think my favorite is #20: The Law of Hype - The situation is often the opposite of the way it appears in the press.

alali moe

Marco Troccoli

Heiki Riesenkampf

Matt Woods

Mario Gil

Drew Spartz

Sandra

Noha Abdelaziz

Wojciech Waśniewski

Vahe Taamazyan

Felix Jamestin

Vandhana Tharini

The 22 Immutable Laws of Marketing Violate Them at Your Own Risk!