Name: PR Masterclass
ISBN: 9781118756195

Alex Singleton

How to Develop a Public Relations Strategy That Works!

PR Masterclass

Lauren Grey

For my PR for Nonprofits class, I had to choose a book related to public relations or nonprofits to read on my own, review it, and then present it to the class. The rules were pretty vague, but no one in the class could do the same book. By the time I got around to choosing my book most of the well-known ones were already taken, so this one popped up on Google, so I decided to give it a shot.

I was super behind on the project and didn’t have enough time to have the physical book shipped to me, so I purchased it on my Nook. My goal was to read a chapter a day (and there are ten chapters). I started March 28th and skipped a couple days, but finished today in plenty of time to write my paper.

Seeing as I have switched majors, I am not much interested in public relations anymore, but the books was still helpful. It connected a few concepts I have been learning about in my Strategic Communications, Media Writing, and PR for Nonprofit classes. The connection of concepts and how they are used in the real-world was the best part, because we talk a lot about hypotheticals in class, but don’t really get a sense for real-world use and I felt this book really had that.

This author is British, or I got the feeling he is, because a lot of the examples in the book came from the UK. This was a bit frustrating at times, because I live in the United States, so I had no idea what he was talking about or how it pertained to me. I didn’t really feel that the book helped you create a public relations strategy, but more or less told you the do’s and the don’t’s.

Of course that is helpful and important information, but just not what I was expecting to be reading.

PR Masterclass How to Develop a Public Relations Strategy That Works!

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