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Mexican Multinationals
Alvaro Cuervo-Cazurra
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Alvaro Cuervo-Cazurra
Mexican Multinationals
Building Multinationals in Emerging Markets
Alvaro Cuervo-Cazurra,
Miguel A. Montoya,
Miguel A. Montoya Bayardo
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Explains how managers can successfully build multinationals in emerging markets from the analysis of forty-one comparative cases of Mexican multinationals.
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