Name: The Unfair Advantage
ISBN: 9781250280527

Ash Ali

Hasan Kubba

The winner of the UK's Business Book of the Year Award for 2021, Ash Ali & Hasan Kubba's The Unfair Advantage is a groundbreaking expose of the myths behind startup success and a blueprint for harnessing the things that really matter...

How You Already Have What It Takes to Succeed

The Unfair Advantage

We all have unfair advantages in life, whether we happen to be quick, have a talent for maths, a great feel for people. An unfair advantage is simply the element that gives you an edge over your competition. This innovative book shows how to identify your own unfair advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat, the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so this book explores the importance of money, intelligence, location, education, expertise, status and luck in the journey to success. From starting your company, to gaining traction, raising funds and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realise you already had, to succeed in the cut-throat world of business.

An interesting premise, but I’m sick and tired of hearing the stories of the same billionaires and tech bros.

Irina

Jae Toole

Challenging the concepts of traditional entrepreneurship in a relatable way. A great read.

The Unfair Advantage How You Already Have What It Takes to Succeed

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