Fashion's Favourite The Cotton Trade and the Consumer in Britain, 1660-1800

The popular fashion for Indian calicos in the seventeenth century and the genesis of the British cotton industry in the eighteenth century reflected new consumer forces at work within Britain. The East India trade encouraged new patterns of domestic demand in Britain, patterns which were not eradicated even with the prohibition of most Indian fabrics in 1721. Parliamentarians and clergy decried the spread of popular fashions that diminished visible social distinctions and undercut traditional manufactures.