In the game of sales there are no time-outs, no overtimes. You only get one chance to play. The question you have to ask yourself is, Do I want to wait on the sidelines or do I want to win? Cox reveals, through sports analogies and relevant business anecdotes, the small improvements that can lead to enormous differences in results. Whether you're a rookie or a Hall of Famer, it's the little things that give you the winning edge. The book offers practical and easy-to-implement advice for tackling the most common sales problems. From overcoming adversity and thinking like a winner to working with a team and taking initiative, Billy Cox equips readers with the tools they will need to achieve all-star results all the time.