Name: Building a Storybrand
ISBN: 9780718033323

Donald Miller

Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.

Clarify Your Message So Customers Will Listen

Building a Storybrand

Must read for any marketer and communicator 

Julian Paul

Sarah Schumacher

A must read for any business owner, ideally before building a website or working on any messaging.

Buy it - this is a book you’ll want to spend some time with.

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Building a StoryBrand

Kelly

This is a really helpful read for anyone looking to get into marketing. 

As a copywriter, I find the StoryBrand framework really helpful. 

But, it’s SO salesy. The constant sales pitches are incredibly annoying.

Useful guide on the importance of stories in branding/product positioning.

Fred Rivett

Piet Terheyden

A quick read with some valuable lessons. Would give it a better rating, but felt like the author is just trying really hard to sell his course to me.

Bryan Maniotakis

Good, but lengthier than it needed to be.

Mircea Tara

It's more of a 3.5 stars. The advice in it is very practical, to the point. Yet somehow I felt the examples in the books weren't enough to make a really strong case.
I loved the first part of it, cause as a writer I can make use of 7 steps of a story not just when building brands or creating copy for clients, but also keeping in check my own plot line.
All in all, it's one of the books that if you apply it to your business/life can make a tangible difference.

Harry Butcher

A must read for anyone in marketing, sales, or business owners. 

Adam Wilson

The StoryBrand framework is an intuitive, common sense starter guide for clarifying your messaging and bringing resonance to your brand. 

Building a StoryBrand is an introduction to that framework—tightly focused on walking through each step of the formula and providing useful context along the way. It is a quick read and leads you just far enough to start applying it to your own messaging. 

The book often comes off a little sales-y, but its serves a specific purpose in the larger constellation of StoryBrand touchpoints, and does it well. I actually came to the book after having discovered the Building a StoryBrand podcast, which really validates the formula by exploring how businesses, brands and entrepreneurs have found success in their own ways. The book is very useful on its own, but its a little shallow if you are looking for more robust examples of how to implement it. If the book is your first exposure to the StoryBrand framework, the podcast provides a much more exhaustive picture of how the various dimensions of the framework come to life in the real world.

Building a Storybrand Clarify Your Message So Customers Will Listen