Critical Branding
Critical BrandingCaroline Koegler
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Critical Branding

Critical Branding Postcolonial Studies and the Market

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This book provides an original answer to what Sarah Brouillette has called postcolonial studies' 'longstanding materialist challenge', illuminating the relationship between what is broadly called 'the market' and the practice and positionality of postcolonial critics and their field, postcolonial studies.