MKTG 9

MKTG 9 maximizes student effort and engagement and engagement by empowering them to direct their own learning, through a single, affordable course solution. MKTG 9 offers full coverage of course concepts through unique resources and features that reflect the natural study habits of students. Additionally, instructors benefit from up-to-date, real-world examples of marketing efforts by popular companies, coupled with straightforward quizzing, assessment options. MKTG 9 combines an easy-reference, paperback textbook with chapter review cards, and an innovative Online product that enables students to study how and when they want−including on a smart phone! On the innovative StudyBoard, students collect notes and StudyBits throughout the product, and then can leverage a series of tags and filters to organize and personalize their study time. Both instructors and students can monitor progress through a series of Concept Training reports and traditional Gradebook features, ensuring improved outcomes. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.