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The Caterpillar Way: Lessons in Leadership, Growth, and Shareholder Value
James Koch
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James Koch
The Caterpillar Way: Lessons in Leadership, Growth, and Shareholder Value
James Koch,
Craig Bouchard
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Provides a behind-the-scenes look at Caterpillar's rise to global dominance in the construction equipment manufacturing industry, revealing the series of risky business decisions made by the company's management that launched its success.
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