Name: Creating a Data-Driven Organization
ISBN: 9781491916889

Carl Anderson

"What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company ... Through interviews and examples from data scientists and analytics leaders in a variety of industries ... Anderson explains the analytics value chain you need to adopt when building predictive business models"--Publisher's description.

Practical Advice from the Trenches

Creating a Data-Driven Organization

Through insightful interviews and examples from a variety of industries, Creating a Data-Driven Organization enumerates the different aspects of culture that contribute to great data-driven organizations. It will help you pause and consider, "are we really as data-driven as we could be?" By gaining valuable advice and insights from data science and analytics leaders of what worked and what didn’t, this practical book will stimulate discussion among data scientists and data analysts in companies from small startups to large corporations about what you can do to make use of data. Understand what it means to be data driven Learn the tools you need to improve data collection Gain a deep understanding of the analyst organization Get an introduction to doing data analysis Learn how to tell a story with data Understand and apply A/B testing Collect and analyze data while respecting privacy and ethics Learn about the data-driven C-suite

Creating a Data-Driven Organization Practical Advice from the Trenches

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