Join Literal
Managing Brand Equity
Managing Brand EquityDavid A. Aaker
Sign up to use
David A. Aaker
Managing Brand Equity

Managing Brand Equity

David A. Aaker
Sign up to use
Sign up to use
Looks at the intangible value of company name, brand, symbol, and slogan, and discusses cases in which this brand equity has been used successfully or poorly
Discover more books like Managing Brand Equity