Practically-focused throughout, Doing Research in the Real World encourages the reader to develop an awareness of the real nature of research, and the means by which data can be collected, validated and interpreted. David Gray equips readers with the skills necessary to design and implement their own research project. The book covers all the essential aspects of actually doing research, and provides coverage of both quantitative and qualitative methods and deals with all the main elements of the research process and the design of appropriate research tools.