Brain Arousal and Information Theory Neural and Genetic Mechanisms

In Brain Arousal and Information Theory, Donald Pfaff presents a daring perspective on the long-standing puzzle of what arousal is. Pfaff argues that, beneath our mental functions and emotional dispositions, a primitive neuronal system governs arousal. Employing the simple but powerful framework of information theory, Pfaff revolutionizes our understanding of arousal systems in the brain.