Introduction: the ubiquity and ambiguity of routinized business innovation -- Robinson Crusoe in Manhattan: planned accidents are good to innovate with -- "Putting this mess into a structure": cultural contradictions and discursive resolutions -- "Listening to the voice of the product": human creativity displaced -- The Post-it note economy: understanding post-Fordist business innovation -- Clutter: unpacking the stuff of business innovation -- "Life design": the omnivorous logic of business innovation -- Conclusion: institutional myths of innovation