Cover -- Half-title -- Title -- Copyright -- Contents -- Preface -- Introduction: Sincerity, Memory, Marketing, Media -- 1 History: Situating Sincerity -- 2 "But I Want Sincerity So Badly!" The Perestroika Years and Onward -- 3 "I Cried Twice": Sincerity and Life in a Post-Communist World -- 4 "So New Sincerity": New Century, New Media -- Conclusion: Sincerity Dreams -- Notes -- Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Y -- Z