Easy Business Blogging from Scratch Build a Blog, Build an Audience, Build Your Business

Be different, be the expert, be a blogger! Building and maintaining a blog should be part of every business' marketing strategy, but, as a busy business owner wearing many hats, where do you begin? This pocket-sized guide will take you through the basics from choosing and installing software to creating a long term content plan that will build an audience for your blog and turn your readers into advocates and loyal customers.