Name: Incognito
ISBN: 9781847679383

David Eagleman

*Why does your foot hit the brake pedal before you are conscious of danger ahead? *Why do you hear your name is mentioned in a conversation that you didn't think you were listening to? *Why is a person whose name begins with J more likely to marry another person whose name begins with J? *Why is it so difficult to keep a secret? *And how is it possible to get angry at yourself: who, exactly, is mad at whom?A thrilling subsurface exploration of the mind and all its contradictions.A NEW YORK TIMES BESTSELLER

The Secret Lives of the Brain

Incognito

"This book will shine light on some of the hard-to-reach places in the brain, showing the ways in which we are not the ones driving the boat. Why does the conscious mind know so little? What do visual illusions unmask about the machinery running under the hood? How much of our lives are determined by choices and behaviors that are hard-wired, unconscious, and beyond our control? Do we have any management over who we find gorgeous or repugnant? How is it possible to get angry at yourself: who exactly, is mad at whom? If the drunk Mel Gibson is an anti-Semite and the sober Mel Gibson is authentically apologetic, is there a real Mel Gibson? Why did Supreme Court Justice William Douglas claim that he was able to play football and go hiking, when everyone could see that he was paralyzed after his stroke? Why do people willingly give up their money to banks for Christmas accounts (and why don't monkeys do this)? Why do patients on Parkinson's medications become compulsive gamblers? Why do athletes follow routines, like bouncing the ball three times before taking a free throw? Why did Charles Whitman suddenly kill his family and shoot forty six others from the UT Austin tower, and what did this have to do with his brain? How much of who we are is in the genes, and how much in the environment? Does free will exist or not, and how does that affect our view of blameworthiness and credit? The emerging understanding of the brain drastically changes our view of ourselves, shifting us from an intuitive sense that we are at the center of the operations, to a more sophisticated, illuminating, and wondrous view of the situation"--

the secret lives of the brain

Laura Mauler

This book felt like visiting the science center when I was in 6th grade: the vase/face image, zigzag illusions, and discussion of the blind spot in everyone's field of vision.

Hannah Yang

Incognito is really does celebrate everything neuroscience has accomplished, and makes the field sound exciting and magical. I think I would have appreciated it a lot more had I read it closer to the beginning of the school year—my class has read so many similar books by now that I just didn't get anything new from this. I do think there is an argument within Incognito about using our increased understanding of the mind to redesign social programs (including, notably, the sentencing and treatment of criminals) that may be more controversial but the neuroscience/psychology part of the book is entertaining and well-presented.

Bilge Ince

İlk okumaya başladığımda çok ama çok sıkıldım fakat ilk bölümün ardından kitap çok ilgi çekici bir hal aldı. Beyni, insan davranışlarını, ceza kavramını ve suç kavramini cok yönlü olarak vakalar üzerinden ilgi çekici bir şekilde anlatıyor. Şiddetle tavsiye edilir.

Felipe Saldarriaga 

loved the premise of understanding how our brains interprete the reality and our 'counciousness' is like another inside what we call thyself 🤯

Hope to see a next edition or read more about current studies, the past is really good related and i'm soo exited to learn more about the present and future discovers of how our brain works

A leading neuroscientist reveals the functions of the unconscious regions of the brain, drawing on up-to-the-minute research to identify the significance of brain areas outside of our awareness and their roles in such areas as mate selection, the perception of beauty and the future of criminal law. By the author of Sum. Reprint.

hend

First, I would like to say that this one of the best books I've read, so far. Second, don't read this unless you want to look at every aspect of your life differently, because I was definitely someone else before reading this book(probably one of the objectives of the book) Third, I was pretty shocked about the fact that the writer thinks that we have no free will, and many people will not agree with this idea and may find it outrageous, and others will agree, I just can't seem to choose a side. Finally, I would recommend this book to everyone because this book is brilliantly written and mind boggling, and maybe, just maybe, you'll be a new you, who's willing to learn more about how your mind works.

Burcu Şakır

Safiya 

"If our brain were simple enough to be understood, we wouldn't be able to understand them"
In fact even after reading this one, you DO learn new facts about your brain, but that doesn't nonetheless give you a satisfactory explanation to how Brain works ?
However one can easily conclude that neuro-plasticity related disciplines are the next big thing...might be very helpful to AI, as it is stagnating...

If the conscious mind - the part you consider you - is just the tip of the iceberg, what is the rest doing? In this sparkling and provocative new book, renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate surprising mysteries: Why can your foot move halfway to the brake pedal before you become consciously aware of danger ahead? Why do you notice when your name is mentioned in a conversation that you didn't think you were listening to? What do Ulysses and the credit crunch have in common? Why did Thomas Edison electrocute an elephant in 1916? Why are people whose name begins with J more likely to marry other people whose name begins with J? Why is it so difficult to keep a secret? And how is it possible to get angry at yourself - who, exactly, is mad at whom? Taking in brain damage, plane spotting, dating, drugs, beauty, infidelity, synaesthesia, criminal law, artificial intelligence and visual illusions, Incognito is a thrilling subsurface exploration of the mind and all its contradictions. Also available as:

Incognito The Secret Lives of the Brain