This book is about the simple practice of flipping the burden of proof from "why" to "why not." What would happen to your life if you stopped assuming you know all the reasons why not to do things differently? Have you ever really, seriously demanded of yourself good reasons to not start a business, move to a new city, dropout of school, quit your job, write a book, travel the world, climb a mountain, fly first class, audition for American Idol, or have a bunch of kids?