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The New Positioning
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The New Positioning The Latest on the World's #1 Business Strategy

Al Ries, Jack Trout, Steve Rivkin — 1995
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Describes the five mental elements in the positioning process, looks at six cases of repositioning, and offers practical advice on managing change

In print

Bookshop.orgAmazonBook OutletWorld of BooksScholastic

Ebook

KoboAmazon

Audiobook

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Library

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