A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position. * Provides anecdotes and illustrations from companies and organizations of all sizes and a wide variety of types * Offers a step-by-step process leaders of any organization can apply and benefit from * Draws directly from Kahler Slater's case files