First Globals Understanding, Managing, and Unleashing Our Millennial Generation

Veteran pollster John Zogby teams up with leading Millennial Management Consultant Joan Snyder Kuhl to provide a detailed analysis of why Americans born between 1979 and 1994 are truly more globally aware and sensitive, how they want to make their workplace and planet a better place, and how we begin to understand them and position them better to play out their destiny. First Globals are a transformative group and Zogby and Kuhl provide a clear road map for managers, marketers, change-makers, parents, and First Globals themselves.