The Best Thing on TV, Commercials

"It's the best thing on TV--commercials. And here they are in all their glory, in the pages of Jonathan Price's funny, provocative, and perceptive inside look at how commercials are made, who watches them, and what they're supposed to do. ... The Best Thing on TV is illustrated with reproductions of actual storyboards and behind-the-scenes photographs, and it concludes with a Hit Parade of the best ads from thirty years of TV."--Cover.