The Psychology of Attitudes and Attitude Change
The Psychology of Attitudes and Attitude ChangeWilliam D. Crano
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The Psychology of Attitudes and Attitude Change

The Psychology of Attitudes and Attitude Change

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Attitudes are central to understanding human beings' unique ability to create elaborate predispositions and evaluations based on their social experiences. This volume reviews cutting-edge research on attitudes by leading scholars and is essential reading for social psychologists, and practitioners in clinical, counseling, organizational, marketing, forensic, and developmental psychology.