Integrated Advertising, Promotion, and Marketing Communications

Name: Integrated Advertising, Promotion, and Marketing Communications
ISBN: 9780273753285

Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme.

In print

Ebook

Audiobook

Library

We may earn a commission. Learn more.

No reviews yet.
Be the first to write one.

No highlights yet.
Be the first to share one.