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For undergraduate Advertising and Integrated Marketing Communication courses. The integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful integrated marketing communications campaigns. Through carefully constructed pedagogy, exciting industry profiles and cases, a strong Canadian focus, and robust companion website Integrated Advertising, Promotion, and Marketing Communications is an invaluable resource for today’s marketing students. The Companion Website is not included with the purchase of this product. Important Notice: The digital edition of this book is missing some of the images found in the physical edition.