With this practical guide you'll learn how to understand the needs of customers and the difference between customer and business value. You'll discover how to respond to changes in the market and the actions of competitors. You'll understand how to develop new products, launch them into the market, and how to deliver business outcomes.
- Pages
- 200
- Published
- 2020
- Publisher
- BCS, The Chartered Institute for IT
- Language
- English
- ISBN
- 9781780175324