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From Brand Vision to Brand Evaluation
From Brand Vision to Brand EvaluationLeslie De Chernatony
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Leslie De Chernatony
From Brand Vision to Brand Evaluation

From Brand Vision to Brand Evaluation The Strategic Process of Growing and Strengthening Brands

Leslie De Chernatony
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Presenting the reader with practical applications for brand enhancement, this book helps to understand the implement strategies to strengthen brands. It offers a framework for brand management, and provides a flowchart for progressing the brand building process from strategy through tactics to implementation.
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