Name: Marketing Warfare: 20th Anniversary Edition
ISBN: 9780071460828

Al Ries

Jack Trout

This annotated edition provides the latest, most powerful tactics--and blunders--of the past two decades.

Authors' Annotated Edition

Marketing Warfare: 20th Anniversary Edition

Vahe Taamazyan

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."­­Newsweek "Revolutionary! Surprising!"­­Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."­­USA Today

Marketing Warfare: 20th Anniversary Edition Authors' Annotated Edition