The Mechanical Bride Folklore of Industrial Man

This is the book that first established Marshall McLuhan's reputation as onef the foremost critics of mass communications. This book demonstrates howass entertainment and suggestion make information irrelevant, and shows howex was first used to sell industrial hardware. We live in an age in whichighly educated professionals dedicate themselves to the task of entering theollective public mind with the object of manipulating, exploiting, andontrolling. In the mid-20th-century McLuhan was the first to draw attentiono this phenomenon.