My Name is Moose is all about Moose. In fact, it’s written by him. And it's all about what it's like to be a dog in the recession. Captured through Martin’s photographs, Moose tells the story of a dog’s life in East London, introduces us to his friends, favourite smells and thoughts on the modern world. It's really a story about enjoying the simple things and about chasing balls… even if you have lost your own. Through Moose’s first-hand account of the highs and lows of being a photographer’s dog, we discover a wagging tale about not giving up and being a man’s best friend.