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Executive's Guide to E-Business
Patrick King
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Patrick King
Executive's Guide to E-Business
From Tactics to Strategy
Patrick King,
Amy Wright,
Martin V. Deise,
Conrad Nowikow,
PricewaterhouseCoopers (società),
PriceWaterhouseCoopers LLP,
PricewaterhouseCoopers LLP Staff
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This text presents tailored e-commerce strategies for such industries as consumer products, entertainment, media communications, financial services, the public sector, petroleum, and utilities.
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