Financial reports today have become hopelessly complex, and impossible for investors and other capital markets professionals to understand. This hurts everyone involved. Quality Financial Reporting outlines the rules for QFR, a financial reporting revolutionin which essential figures are reported clearly, truthfully, and in a language that everyone can understand.Quality Financial Reporting is groundbreaking in its theory, comprehensive in its presentation, and destined to become required reading for accountants and investors alike. A long-overdue recipe for change, it provides readers with:Strategies and techniques for adopting a QFR standard Relevant empirical research that supports QFR End-of-chapter evaluation checklists and questions