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The Idea of Political Marketing
Nicholas J. O'Shaughnessy
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Nicholas J. O'Shaughnessy
The Idea of Political Marketing
Nicholas J. O'Shaughnessy,
Charlotte Henry,
Nicholas O. O'Shaughnessy,
Stephan C. M. Henneberg,
Stephan Henneberg
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Examines how the theory and practice of marketing has been and can be applied to politics.
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