Inventology how we dream up things that change the world

The writer of the New York Times Magazine' s popular "Who Made That?" column explains how better ideas enter the world, revealing the fabled "ah-a" moment to be the result of a series of steps anyone can apply to solve the problems we encounter in everyday life. "The writer of the New York Times Magazine's popular "Who Made That?" column explains how better ideas enter the world, revealing the fabled "aha" moment to be the result of a series of steps anyone can apply to solve the problems we encounter in everyday life,"--NoveList.