Join Literal
A Reader in Marketing Communications
A Reader in Marketing CommunicationsLynne Eagle
Sign up to use
Lynne Eagle
A Reader in Marketing Communications

A Reader in Marketing Communications

Lynne Eagle, Philip J. Kitchen, Patrick de Pelsmacker
Sign up to use
Sign up to use
Combining papers on marketing communications with commentary and overviews from the editors, case studies and student question and answer sections, this text provides a global perspective on this topical subject.
Discover more books like A Reader in Marketing Communications